The eCommerce market is forecasted to grow to $27.15 Trillion in 2027, up from $10.36 Trillion in 2022.
The global Metaverse market is worth $47.48B in 2022 and is set to soar to $678.7 billion by 2030. The market opportunity for businesses offering NFTs as a part of their ecommerce offering is significant and able to produce new leading brands.
Many direct-to-consumer and B2C businesses are already using NFTs to sell unique digital items, such as digital art, collectibles, and other digital , even physical assets wrapped in the concept of Non-fungible & tradable tokens. These brands are able to offer their customers a level of authenticity and ownership that was not possible with traditional digital products.
And the digital collectibles and NFT market remains vibrant in the current economy with many big brands doing pilots to up their marketing game.
The reason? NFTs can open up a new revenue stream while helping businesses cut marketing costs and increase customer engagement and retention.
What an opportunity to explore & innovate early!
Who’s doing it? Nike, Adidas, Air Baltic, Coca-Cola, Visa, Lamborghini, Prada, Time Magazine, Air Europa, AP, Citröen, Skoda, Clinique, Dolce & Gabbana, Chicago Bulls, Forbes, Disney, Budweiser, and others.
They are all crafting amazing Web3, NFT & Metaverse concepts and momentum is being built in the community by those who dare to uncover and apply just the right long-term NFT strategy.
With Kallis, you are supported by a team with diverse digital experience.
How NFTs work for B2C & eCommerce
Embedding different “utility” to digital products can unravel multitudes of user-engagement opportunity for marketing optimization.
Turning your products into NFTs with loyalty & discount utility is a nice way to make money and retain customers – sell something they like, or make a gift.
You can partner with artists and create your own brand’s NFT collection and take it into the Metaverse.
And on top of that, rewarding users with NFTs and their underlying utility within your eShop, campaigns or partnerships can potentially make them stay engaged with your brand longer than they do now.
All this and more is coming available to you through the Kallis platform. Keep reading to further unravel this “mysterious” new revenue stream and how we can help you leverage it with our intuitive, hassle-free solution – Kallis – and our strategic guidance.
What are the types of NFT utility?
There are many ways you can go about creating and selling your NFT collection. But hey, remember it’s not about simply jumping on the wagon with the next cool JPEGs sold for thousands of dollars. This is truly outdated. The evolution of NFTs for business comes with a carefully thought out strategy on how to embed them into your marketing mix, so that you stay on top of your competition.
This is where the concept of NFTs with utilities comes around.
NFTs can unlock discounts, early access to new products, VIP events, and Metaverse experiences. There are 5 types of NFT utility and each can play part in your NFTs marketing strategy.
Best of all, when you use Kallis you can also tap into our team’s solid Web3 expertise and receive custom tailored support in enhancing your business potential with NFTs.
A new revenue stream is around the corner
NFTs are your gateway to Web3 & the Metaverse and this is where a whole new world of business opportunities takes place.
The uses-cases for NFTs in Ecommerce are still evolving and the accumulation of new creative concepts reveals what is possible.
Retailers use NFTs for:
Sale of rare digital collector items
Digital duplicates for the Metaverse
Loyalty & discount programs
Proof of ownership for physical items
Proof of origin and authenticity
Pre-launch campaigns for physical products
Physical display of digital art
Redeemable NFTs for real-world items
Shopping experiences, ticketing, gaming items, fractional ownership and many more use cases applied to marketing and branding and community building
Here’s scenario:
Just imagine your jewelry store is having a partnership with a big luxury club venue with lots of Metaverse presence and active users. Now, take your imagination further and visualize all your high-end jewelry items having digital counterparts that you can sell as an exclusive NFT collection. At the same time your metaverse partner is selling your NFT collection to their followers as a “required accessory” to join a VIP party. In addition, you can attach various holder benefits to each NFT jewelry that will bring you more revenue. Here are just few examples:
15% off for 2 more jewelry purchases
Priority access to your next newly listed products
Discounts and free offers with partners
Customers are returning and remain engaged throughout the Web2 and Web3 experience.
Cross-promotion is just one example of how shoppers of other brands can get exposed to your brand, and your sales can go 🚀🚀🚀 without lifting a marketing finger.
Are you ready to be proactive and learn how you could employ NFTs for your brand too? Meet Kallis.
Get onboard early and see the demo!
Web3 and the Metaverse are no longer Sci-Fi. In fact, the majority of giant brands are already hopping in and paving the way.
Now is the perfect time for innovative business owners to start exploring what is in for them and join the new reality of NFT eCommerce which is sneaking around the corner.
Kallis helps you do just that. Our platform The Kallis is suited for big and micro forward thinking brands, and we’re happy to be alongside your new business endeavors.
Are you looking to give new utility to your NFT collection? Or maybe you are a brand looking to explore collaborations with NFT Artists and Collections?
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We are incredibly excited about the journey ahead as KALLIS. Join us as we embark on this thrilling new chapter and together, let’s redefine the future of digital and web3 experiences.